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BOSS Store Paris Avenue des Champs-Elysee

Fashion 2012 photographer: Hugo Boss

The world’s largest HUGO BOSS flagship Store on Paris’ well known commercial street Avenue des Champs-Elysee is the pilot project for the new store concept.

On an area of 1300 m² sales space the brand HUGO BOSS represents itself with the usual clear and expressive design vocabulary. The fine materials form a high- contrast ensemble between light and dark colours, hard and soft surfaces.

A high value was set in the division of the walls and the harmonious integration of the wall furniture. Modern light accents provide specific highlights.

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