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HUGO BOSS Showroom Metzingen

Fashion 2007 photographer: Hugo Boss

The company’s largest Showrooms is located at the HUGO BOSS headquarters. To provide a luxurious outline for the merchandise special “frame” elements were developed. They have a large flexibility in equipment and serve as room structuring elements. The design feature “frame” was adapted into the store design and has shaped the typical look of all HUGO BOSS stores.

The brand HUGO also separates itself from the main brand BLACK in the showroom design. By the use of surfaces, such as grey mirrorglass and used-look wood, a large contrast is created. Wall panels in these surfaces and differing sizes are suspended from the ceiling and define the typical character of this showroom.

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